Tag

Why mobile is the future of commerce and how retailers can leverage it

Pubblicato da Redazione il

It shouldn't come as a surprise to any retailer now that mobile technology has become a massive sales driver and needs to be leveraged in commerce for brands to stay.


In fact, research published by Google in April suggests mobile shopping-related searches increased 120% in the last year. For retailers, it means that mobile is the channel to increase foot traffic and sales in physical stores. Smartphones have almost become the extensions of our hands as we reach for them for any question related to shopping or otherwise.

Continua a leggere
  • By Redazione il in Trend

Le banche di tendenza? Si alleano con il FinTech

Pubblicato da Redazione il

Dall'edizione 2016 del Retail Banking Trends and Predictions Report gli 8 compiti fondamentali per le banche che vogliono espandere il proprio business. Pagamenti digitali, multicanalità, servizi personalizzati, data analysis e, soprattutto, partnership con start-up innovative…

Elementi chiave? Lo sviluppo sempre più rapido di nuove iniziative imprenditoriali nel settore FinTech e l'integrazione via via più spinta e organizzata che nelle banche tradizionali si è avviata tra attività off line, on line e social. Ma, più in generale, nel tratteggiare lo...

Continua a leggere
  • By Redazione il in Finanza

Predict fashion trends with the help of neuroscience

Pubblicato da Redazione il

What is the bane of the fashion industry? Ask around, and one answer you’ll hear a lot will be “discounts.” No matter who fashion houses cater to, be they mass market retailers or high end department stores, discounting has always driven business, to the glee of shoppers and concern of accountants.

Clothing retailers mask them under many names. There are the end-of-season sales, festive sales, and then there are just sales to clear off inventory. But no matter how they peg it, the fact remains that while sales bring in customers, they pinch seller...

Continua a leggere
  • By Redazione il in Fashion