It shouldn't come as a surprise to any retailer now that mobile technology has become a massive sales driver and needs to be leveraged in commerce for brands to stay.
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In fact, research published by Google in April suggests mobile shopping-related searches increased 120% in the last year. For retailers, it means that mobile is the channel to increase foot traffic and sales in physical stores. Smartphones have almost become the extensions of our hands as we reach for them for any question related to shopping or otherwise.